SEATTLE —March 21, 2016 — Starting today – coinciding with Vice President Joe Biden’s visit to Fred Hutchinson Cancer Research Center to discuss the cancer “moonshot”– and running through April 8, Obliteride’s supporters and partners will light the Seattle skyline orange to show their commitment to help Fred Hutch cure cancer. The Pacific Science Center arches, The Great Wheel, REI climbing rock, Columbia Tower, IBM Plaza and Union Square are just a few of the structures turning “Obliteride orange.”
This is the year for everyone to join Obliteride
Obliteride is excited to announce new fundraising levels for 2016, inviting more people to join in funding revolutionary research happening right now at Fred Hutch.
"We've had so many people tell us they want to be part of Obliteride but they were nervous about meeting the fundraising commitment," said Amy Lavin, Obliteride's executive director. "We've listened, and adjusted the fundraising requirements for some routes. We know our riders are committed to Fred Hutch and will always raise as much as they can to fund the research that will help cure cancer."
Nearly 1,200 people rode in Obliteride last year, which has routes for everyone from rookies to road warriors. Participants raise a minimum of $500 or $1,000 depending on their route. Every dollar riders raise goes to Fred Hutch.
Obliteride has raised nearly $7 million for lifesaving cancer research at Fred Hutch in its first three years. “These funds are vital to our work toward cancer cures,” said Dr. Gary Gilliland, president and director of Fred Hutch. “There’s a very real urgency now as we are on the verge of breakthroughs. For example, our scientists have seen extraordinary success using a patient’s own immune cells to make cancer literally vanish, even in patients with the most advanced stages of disease. It’s unprecedented. Fundraising efforts like Obliteride help us cure cancer faster.”
The need for cures is urgent. Nearly 70,000 people are expected to be diagnosed with cancer this year in the Northwest alone. “If you’re one of them, you’re going to want a cure,” Lavin said.
Obliteride is so much more than a bike ride. Riders are treated to a first-class event including fun parties, live entertainment and fantastic food from Tom Douglas Catering. To be part of this exciting event the weekend of Aug. 12-14, 2016, sign up to ride 10-165 miles or volunteer at www.obliteride.org.
Obliteride is maniacally focused on FUNding cancer research at Fred Hutch and ultimately, ending cancer. We ride together annually, focusing on possibilities, embracing our fears and celebrating discovery. It’s fun, focused and full of energy! Learn more at www.obliteride.org.