Translating research to care
We are increasing our focus on storytelling that unlocks the expertise of our clinical and research staff to provide the highest quality information for our audiences, especially potential and existing patients.
And we’re highlighting the stories of patients that can inform others who are navigating a cancer diagnosis or seeking screening or ways to prevent cancer. Our donors also have insightful stories about why they are committing their resources to supporting our mission.
We will continue to highlight the latest foundational discoveries, because as renowned immunologist Phil Greenberg, MD, holder of The Rona Jaffe Foundation Endowed Chair, recently said, “the current era of precision oncology evolved from studies in basic sciences that were intended to understand the way our biology works versus improving on existing treatments.”
These stories illustrate our mission to unite innovative research and compassionate care to prevent and eliminate cancer and infectious disease. Our approach to telling these stories will also stand out in the crowded information landscape and provide useful, accurate and trustworthy content for folks facing cancer as well as those who want to contribute to our mission.
David Patton is senior director for content strategy at Fred Hutch Cancer Center. He spent nearly two decades as a digital journalist with Dow Jones and The Wall Street Journal exploring how social media, video, podcasts and search engines could be used to extend the reach of a news story. He has since worked with organizations including Microsoft, Verizon and Vulcan on their brand storytelling. Reach him at dpatton@fredhutch.org.
