Cancer patients share thoughts on awareness, Pinktober

A common sentiment: 'Pink is a color, not a cure. We need research, not ribbons.'
Illustration by FeaturePics.

As another Breast Cancer Awareness Month winds down, we asked patients and others who follow Fred Hutch on social media to tell us what they would like people to be aware of about this high-profile cancer.

What’s behind the question? Each October, pink seems to adorn everything — from cocktails to football players’ cleats. The long-standing awareness campaign has become both unmistakable and inescapable. Some see it as a celebration of strength and survival. Others point to overcommercialization and push to educate people about the realities of breast cancer, particularly metastatic disease.

Below is a sampling of comments shared about this complex and loaded time of year, which we call “Shades of Pinktober.”

Related News

All news
Grappling with breast cancer and health disparities around the globe Fred Hutch global cancer initiative uses collaborations, common sense strategies to tackle health disparities in low- and middle-income countries October 27, 2017
Living with Stage 4: The breast cancer no one understands In a culture focused on survivorship, those with metastatic breast cancer who will be in treatment for the rest of their lives can feel isolated and misunderstood October 13, 2016
Your body, after cancer Coming to terms with the 'new normal' after surgery and treatment March 6, 2015

Help Us Eliminate Cancer

Every dollar counts. Please support lifesaving research today.