Seattle Cancer Care Alliance Updates, Relaunches Brand

SEATTLE — Oct. 6, 2015 — Seattle Cancer Care Alliance (SCCA) has grown in the last 15 years—from a collaborator in the fight against cancer to a global leader and innovator in revolutionizing research, prevention and cure of several cancers and other diseases. Today, SCCA is taking another step forward with a new logo, identity, and voice that better reflect the reality of what SCCA is as an organization.

The updated brand features a new logo and tagline (Better Together) that are designed to reiterate the strength the alliance offers patients in partnership with its three founding partners, Fred Hutchinson Cancer Research Center (Fred Hutch), Seattle Children’s and UW Medicine.

“This is a new day for Seattle Cancer Care Alliance in terms of a new logo and tagline, while our commitment to patients -- through innovative clinical research and leading-edge treatment that results in some of the highest survivor rates of any cancer hospital -- remains the same,” said Fred Appelbaum, M.D., executive director and president of SCCA.

This year alone, the organization increased prominence in oncology care, clinical expertise and groundbreaking research. Named in the Top Five Best Cancer Hospitals in the U.S. by U.S. News & World Report for 2015-2016, SCCA is viewed as a global leader and innovator in the research and treatment of cancer, particularly in the areas of clinical trials, immunotherapy and transplantation.

Seattle Cancer Care Alliance was founded in 1998. In 2014, more than 300 oncologists, surgeons, radiation oncologists, and many other clinicians treated more than 7,000 patients for many types of cancer including leukemia, lymphoma, breast, prostate, lung, and colon cancer. Today, Seattle Cancer Care Alliance continues to serve thousands of patients from around the world.

For patients like Cheri (who goes by the nickname “Pedee”), the rebranding is a sanguine sign of SCCA’s milestones and progress. Pedee was treated at SCCA last year for an advanced form of pancreatic cancer.
“I am a survivor, someone who is not supposed to be here today,” said Pedee, a Seattle resident. “Every time I think of SCCA, I think of my life. I put my whole trust in them. With the new logo, well, to tell you the truth, it reminds me of the sun, hopeful and a new day; makes me happy.”

SCCA’s refresh is more than a new logo and look. It underscores its commitment to keep the people it cares for living longer, better, healthier lives. Every individual patient (represented by the central white circle) has SCCA’s complete focus. Everything it does, and every decision they make, is in service of that patient.

SCCA’s strength comes from its alliance (represented by unifying yellow dots) and brings together leading-edge researchers and cancer specialists at Fred Hutch, Seattle Children’s and UW Medicine. Every person in the alliance is part of the team making a difference in the patient's life.

The institution’s new voice and look will appear on its website, future advertising, and communications with partners, including SCCA Network Member institutions. SCCA revised its look for the digital age, creating a better experience for patients, physicians and the public to learn more about SCCA online.

The new brand will be visible throughout the Seattle-King County region through billboards, signage and a South Lake Union Trolley wrap that declares “Better care, better outcomes, better together,” reflecting the strength of the three founding partners. This foundational strength, combined with the doctors, nurses, care teams and services, are just a few of the reasons patients continually select Seattle Cancer Care Alliance for their care.

Media Contact:
Fred Hutch Media Team