If you are interested in saving lives through innovative research and increasing your company’s sales, then consider creating a cause-related marketing campaign. Many local and regional businesses have successfully partnered with Fred Hutch to boost their business and donate to our important mission.
According to the 2011 Cone/Echo Global CR Opportunity Study, when price and quality are about the same, 94 percent of consumers are likely to switch brands to one associated with a good cause.
We welcome the opportunity to work with you and your company to develop a cause-related marketing campaign that will strengthen your brand equity and increase consumer loyalty.
For more information, contact:
Elizabeth “Za” Martin
Associate Director, Corporate Engagement