SEATTLE – March 1, 2013 – Material Good, maker of Little Shirley vases, is pleased to announce its March month-long partnership with Obliteride, Fred Hutchinson Cancer Research Center’s new community-wide effort to accelerate its lifesaving cancer research. A portion of proceeds from Neon Little Shirley, a bright orange hue, will be devoted to the new fundraising effort, which culminates in a series of bike rides this August.
“I started Material Good as a way to honor my grandmother Shirley who died of cancer, so this partnership with Obliteride is especially important to me,” said Material Good Founder Lauren Burman. “Like Little Shirleys, Obliteride is a unique way to raise money for research and we look forward to helping Fred Hutch through the sales of Neon.”
The Obliteride partnership comes on the heels of Material Good’s successful first monthly campaign in February for The Hope Heart Institute. As part of the partnership program, each month Material Good shines a spotlight on a different health or arts-related cause. Ten percent of the proceeds from all sales of the specific colored vase will be donated to that organization. Product tags for that color will reflect the partnership, as will signage at retail locations and a social media campaign.
Each Little Shirley vase starts out as liquid clay, individually slip-casted and hand-finished on a wheel. The vases are hand-glazed, sanded and stamped with the authentic Material Good logo and founder Lauren Burman’s initials. With every vase purchase, Material Good donates 10 percent of profits to organizations working to create awareness around health and arts causes. Each Little Shirley vase is hand crafted by Seattle ceramic artists at the Material Good studio in SODO. The vases are four inches tall by 2.5 inches wide and come in a rainbow of 36 colors, ranging from glossy to matte finish. Retailing at only $20, Little Shirley vases are both meaningful and affordable.
"Our goal is to raise $2.5 million for cancer research at Fred Hutch," said Amy Lavin, executive director of Obliteride. "While the weather in the Northwest is still variable for riding, those who want to support lifesaving cancer research can do so by giving the gift of a Neon Little Shirley."
Little Shirleys are available at more than 100 locations across the country, including: Nordstrom, Seattle Art Museum, Ravenna Gardens and The Space Needle. Online orders can be made at Nordstrom.com. To view a complete list of locations, visit Material-Good.com.
Driven by the goal to end cancer, Obliteride is a new, community-wide effort to accelerate lifesaving research at Fred Hutchinson Cancer Research Center. We are creating a movement of people committed to obliterating cancer and saving lives faster. It culminates in a fundraising bike ride Aug. 9-11, 2013 that will be quintessentially Northwest. Thanks to early anchor sponsors, University Village and The Sloan Foundation, and other inaugural sponsors, 100 percent of every dollar raised goes directly to breakthrough cancer research at Fred Hutch. Join us. Ride. Donate. Volunteer. Tell others. Buy a Neon Little Shirley. Ending cancer starts at Fred Hutch. www.obliteride.org.
About Material Good
Material Good is a Seattle-based ceramic production company best known for its handcrafted Little Shirley vases. Founder Lauren Burman established Material Good out of her desire to create a socially responsible business that honored her grandmother, Shirley, while supporting health and arts organizations. Material Good’s mission is to inspire people to take action and create a dialogue in their communities through their purchasing power, while fostering understandings about topics that affect us all. For more information on Material Good, please visit www.material-good.com.
MEDIA CONTACT FOR MATERIAL GOOD:
Abby Calvo / BrandSoul Communications
206.605.2976 / email@example.com
MEDIA CONTACT FOR OBLITERIDE
206.310.1965 / firstname.lastname@example.org